The proposed merger between popular food retailers Sainsbury and Asda was announced in April 2018 and has been headline news in the press since. The deal was to supposedly result in a guaranteed 10% cut in food prices, greater efficiency and an improved level of customer services.

It has now been over a year since the introduction of the dreaded GDPR. In the months preceding its incorporation, board and meeting rooms were awash with worried mummers and apocalyptic prophecies – but what has actually been the effect of GDPR?